Anytime Fitness, Altona North

“I’ve been in the industry for a while now and certainly for a 24-hour facility having brands such as Hammer Strength and Life Fitness is amazing. Realistically, they’re the top of the market so as soon as I’ve taken people through the facilities and shown them Hammer Strength, they’ve loved it! It’s another big drawcard.”

“This is the first time for me, dealing with Hammer Strength, and one of the things I have found is that they’re very on the ball because as soon as I give them a call for any maintenance issues, they’re right on it; the text comes in and they usually sort it out within one to two days. It’s amazing. This is a really big plus, especially for members as well, because they actually see that we know when something is broken, it can be fixed, and we’re onto it straight away.”

Alex

Manager

Challenge

To create a more minimal layout but still provide the equipment members want and need to achieve their goals.

SOLUTION

By using multi-functional pieces of equipment, the club creates capacity, especially through the free weights and strength areas.

RESULT

“There’s a lot more space there [in the free weights and strength areas] which, at other clubs can typically get very crowded, especially during peak times. We’ve certainly found here, a big difference in those peak times with people having that space.”